Sanrio

Sanrio Company, Ltd. is a Japanese company that designs, licenses and produces products focusing on the kawaii segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories that are sold worldwide, including at specialty brand retail stores in Japan. It was an Independent Non-Sony Company until It became purchased by Sony Music Entertainment for US$24million and JP¥45.70 billion in April 2011. It was a Sony Subsidiary of Sony Music Entertainment.